I’ve had the pleasure of listening in on a couple of COMPASS presentations of their Message Box, a tool they created to help researchers communicate their science effectively. I think it’s a great resource to start developing a message or story about conservation issues.
They provide a free workbook that walks you through how to use their tool.
COMPASS supports scientists to effectively share their knowledge in the public discourse and decision-making. They provide training, coaching, more tools and resources, as well as opportunities to connect.
Here’s a quick overview of the tool:
The issue is the main focus at the center of the box, and then you define the problems, solutions, benefits, and the “so what?” to share your story in a way that engages your target audience.
Check out their website to learn more, I hope you find this helpful!